Internet advertising marketplace

These days I'm taking a look at creare site an Internet advertising marketplace who have asked me to review.

For those who do not have very clear a marketplace or digital market is a meeting point for buyers and sellers of products or services, such as Internet advertising. Thus, in one platform brings together the webmasters looking to monetize their spaces and advertisers who want to advertise on the Internet. While both parties in the same space, is facilitated and greatly speeds the process of buying / selling.

Another well-known alternative to Adsense

What is creare site?

Creare site, as I said is a Advertising Marketplace, an online platform that facilitates the work of Media, Agencies and Advertisers spaces and enabling them to manage advertising campaigns. Basically, it tries to approach advertisers and mediate and advertising agreements between them leaving.

They currently have over 2,000 online media of all kinds (Facebook applications, blogs, websites, etc..) And 1,000 offline, including radio, television, magazines, newspapers, etc..

Some details of creare site

The webmasters have full control over advertising that goes into our websites and may end advertising campaigns that do not want, use alternative code to rotate banners for others and not lose impressions, access various statistics on our earnings, etc..

The downside is that the use of the Marketplace is not yet widespread and the number of media and advertisers has yet to grow enough to compete with other affiliate systems. Currently, perhaps some general areas the ability to segment by audience is slightly short in terms of available media.

My review for creare site

A wide range

One of the things I like is the ability to manage both online campaigns (traditionally offered by other marketplace) and offline, and within this, the huge amount of possibilities. With a single platform can manage Internet advertising, television, radio, mobile, press, street, etc.. which makes it very comfortable advertising management.

It is clear that many advertisers will not utilize this resource, because in comparison, offline advertising is still far more expensive than online. But there will be a percentage of advertisers themselves can take advantage of this option, the truth, the amount of options you have to advertise your business in creare site are immense.
A powerful search engine

Another thing that I liked is its search, I find it very powerful, able to filter precisely what is sought (you can filter on the source of traffic, PageRank, visits, etc..). This aspect is something that some marketplace Lazy are similar, but honestly creare site search engine seems to none. Here some screenshots:

Details as to filter the traffic origin (Spain, Mexico, Colombia, etc..), Media type (blog, forum, social rede, online store, etc..) Or monthly visits, can target a very specific audience to advertisers, and in the case of supports, allows for relevant ads for your visitors.
Fees and payments

One of the issues peleagudos of such services are the fees charged for exercising as middlemen between advertisers and publishers, and how to make payments. In this case, payments are like most sites:

The minimum payment is 50 euros Support for PayPal and 100 euros if done through bank transfer. Failure to achieve these amounts, payment will accrue for the following month.

When the holder has achieved a profit of at least 20 €, you can ask them reinvesting in advertising campaigns to promote your websites.

On the other hand, fees are 30% of the revenue generated, or what is the same, so you generate you get 70%. A bit high for my taste, but on average they charge these services. Without going any further, Google Adsense announced earlier this year that give the supports 68% of what we generate with advertising of our sites.

Conclusion

In general, it seems a worthy program to take into account, which has good tools to compete, as the large number of products offered and their powerful search engine.

Maybe they could further differentiate offering better returns to the brackets, but do not know where that point will get to do a project unfeasible, so better leave this idea to air, if at any time is planteable.